A symbol of Italianness which
has been conquering the world
for 70 years.

Proraso is not only a great brand, since 1948 it has been growing together with Italians, and its excellence has changed the habit of beard shaving.In the company founded in 1908 by his father Ludovico, Piero Martelli invented the Pre-Shave Cream: efficient and modern, it was first adopted by barbers, who immediately appreciated its professionalism, then by an ever growing number of Italians. It became an icon, witness to the principle inspiring the company and its mission: the choice of proposing professional quality products for a pleasant and impeccable shave, at the barber’s or at home.